Collective mission and all that…

Lu·cid – /ˈlo͞o-səd/ – bright or luminous; clear and easy to understand.

In 2017, a handful of San Francisco photographers from street, documentary and reportage backgrounds came together to meet, drink and talk shop. A year later we formed Lucid, a collective dedicated to capturing humanity’s inconspicuous moments, revealing the riveting beauty obscured by the mundane and monotonous.

Lucid presents a unique mix of style and perspective that is strengthened by the combination of independent development and collective collaboration.

Garry Winogrand once said “there is nothing as mysterious as a fact clearly described” and in that way Lucid is both descriptive and ironic. The clarity innate to the photographic medium often engenders ambiguity, and it is on this field that we play.